If you have recently configured Google Analytics for your website and are unsure about how to use it, you have come to the right place. This blog will assist you in viewing and comprehending your website’s Google Analytics.
Step 1: Access Your Google Analytics Account
To begin, you need to log in to your Google Analytics account. To do this, visit analytics.google.com and sign in with the Google account linked to your Analytics. If this is your first time using Google Analytics, you’ll need to create an account and set up your property (website).
Step 2: Navigate to Your Dashboard
Once you’re logged in, you’ll be taken to your Google Analytics dashboard. The dashboard provides an overview of your website’s performance including your audience, acquisition, behavior, and conversions over a specified time period.
Step 3: View Your Reports
Google Analytics provides a variety of reports, each showing different data about your website.
- Real-Time Reports: These reports show you what’s happening on your website at this very moment.
- Audience Reports: These reports provide insights into the characteristics of your users—like their location, language, device, browser, etc.
- Acquisition Reports: These reports show you where your traffic is coming from.
- Behavior Reports: These reports reveal what your users do once they arrive on your site.
- Conversions Reports: These reports show you the actions users take on your site.
Step 4: Customize Your Data View
Google Analytics allows you to customize your data view to better suit your needs. You can adjust the date range for your data, create custom segments to view specific user groups, and set up goals to track conversions. To do this, use the controls at the top of your dashboard.
Troubleshooting: If You Can’t View Your Data
If you’re unable to view your data, there could be a few reasons for this:
- You recently added the Google Analytics tracking code to your site. It can take up to 24-48 hours for data to start appearing in your reports.
- There’s an issue with the tracking code on your website. Make sure the code is properly installed and not modified.
In case of issues with the tracking code, you can use the Google Tag Assistant to validate the installation of your Google Analytics tracking code.
That’s it! Now you’re ready to start exploring your Google Analytics data. Keep in mind that understanding your website’s analytics is key to improving its performance and achieving your business goals. Happy analysing!