If you want to enhance your digital marketing abilities or enhance your resume, it is highly recommended to acquire a Google Analytics certification. As a top data analysis tool that is widely utilized, Google Analytics is essential for any proficient marketer. The best part is that obtaining this certification is completely free and can be completed from the convenience of your own home.
Step 1: Create a Google Account
To start your journey towards Google Analytics mastery, you first need to have a Google Account. If you don’t have one, you can easily create it for free at Google Account Creation.
Step 2: Register for Google Analytics Academy
Now that you have a Google account, navigate to the Google Analytics Academy. This is the hub where you will find the Google Analytics courses and final exam. Sign in with your Google Account to access the learning materials.
Step 3: Complete the Google Analytics Courses
Google offers six courses that will prepare you for the final exam: Google Analytics for Beginners, Advanced Google Analytics, Google Analytics for Power Users, Getting Started With Google Analytics 360, Introduction to Data Studio, and Google Tag Manager Fundamentals. We highly recommend taking all six to gain a comprehensive understanding of the platform.
Step 4: Take the GAIQ Exam
Once you’ve completed the courses, it’s time to take the Google Analytics Individual Qualification (GAIQ) exam. This is a 70-question exam that must be completed within 90 minutes. A passing score is 80% or higher. If you fail the exam, don’t worry. You can retake it in seven days.
Step 5: Get Your Certification
Congratulations! You’ve passed the GAIQ exam. Google will send you a printable certificate with your name, proving that you are officially Google Analytics certified. This certificate is valid for 12 months, after which you will need to retake the exam to maintain your certification.
Conclusion
Google Analytics certification is a valuable credential for anyone in the digital marketing field. It demonstrates your expertise in utilizing one of the most significant data analysis tools, opening doors to job opportunities and career advancement. And getting it for free makes it even more valuable. So, why wait? Start your Google Analytics journey today!