We are excited to present our newest blog post! In this edition, we will provide you with a step-by-step guide on how to establish your very own Google Analytics account. With its robust capabilities, Google Analytics allows you to monitor your website’s traffic and activity, allowing you to make strategic decisions to elevate your online presence and enhance your business performance.
Step 1: Create a Google Account
If you don’t already have a Google account, you’ll need to create one.
Simply navigate to the Google Account Creation page
and follow the instructions.
Step 2: Sign up for Google Analytics
After you have a Google account, navigate to Google Analytics
and click on the “Start for free” button in the center of the page.
Step 3: Set up a property in Google Analytics
A property represents your website or app, and is the collection point in Analytics for
the data from your site or app. Click on the “Admin” tag on the lower left-hand side of the page and select “Create Property” from the dropdown menu.
Step 4: Set up a reporting view in Google Analytics
Views let you create filtered perspectives of your data; for example, all data except from your
company’s internal IP addresses, or all data associated with a specific sales region.
To create a view, simply navigate to “Admin“, and in the VIEW column, click “+ Create View“.
Step 5: Follow the instructions to add the tracking code
Once everything is set up, Google Analytics will provide you with a tracking code
that you’ll need to add to your website. This code will be a snippet of
JavaScript.
The code should look something like this:
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'GA_MEASUREMENT_ID'); </script>
Just replace ‘GA_MEASUREMENT_ID’ with your own specific ID that Google Analytics provides to you.
Once that’s done, you’re good to go!
We hope this guide has been helpful for you. Google Analytics is an incredibly valuable tool
that can truly help you understand your website’s traffic, and we encourage all businesses
to begin using it.