In today’s era of digital marketing, email tracking is a crucial asset. Platforms like HubSpot utilize this tool to provide businesses with important data about their email marketing strategies. However, there may be instances where you prefer to keep your email activity confidential and free from monitoring. This blog post will walk you through the process of blocking HubSpot’s email tracking.
What is HubSpot Email Tracking?
HubSpot, a popular marketing platform, has an email tracking feature that notifies the sender when the recipient opens the email or clicks on any links within the email. It allows businesses to understand how their audience interacts with their emails. Though useful for businesses, some might find this intrusive and wish to block it.
How Does HubSpot Track Emails?
HubSpot uses a technology known as pixel tracking. Essentially, it embeds a tiny invisible image into the email. When the email is opened, this image is downloaded, which signals back to HubSpot’s servers that the email has been opened.
How to Block HubSpot Email Tracking
1. Disable Image Autoload
The easiest way to block HubSpot’s pixel tracking is to disable autoload of images in your email client. Most email clients have this option in their settings. Here’s an example of how you can do this in Gmail:
- Go to Settings
- In the General tab, scroll down to Images
- Select Ask before displaying external images
- Scroll down to the bottom and click Save Changes
// Example for Gmail settings
{
"Settings": {
"General": {
"Images": "Ask before displaying external images"
}
}
}
2. Use a Tracking Blocker
An alternative is to use a tracking blocker extension for your browser. These extensions can identify and block tracking pixels from HubSpot and other similar services. Examples include Ugly Email and PixelBlock.
Conclusion
Email tracking can be useful for businesses, but as an individual, you may prefer to keep your email activity private. By following these steps, you can block HubSpot’s email tracking and maintain your privacy. Remember that the methods can also apply to other services that use a similar tracking system.
Stay safe and maintain your online privacy!