How To Know If Your Facebook Ads Are Running

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Facebook advertising is a highly effective tool for businesses of any size. It offers a cost-effective approach to reach a wide range of potential customers. Despite its benefits, many advertisers are unsure if their ads are performing as intended. In this blog post, we will provide a tutorial on how to confirm the status of your Facebook ads.

Utilize The Facebook Ads Manager

Facebook Ads Manager is your primary destination for checking the status of your ads. It provides real-time data on how your ads are performing. Here’s how to use it:

  1. Log in to your Facebook account and click on the drop-down menu on the top right corner. Choose “Manage Adverts”.

  2. Select the ad account you want to check from the “Ad Accounts” section.

  3. Click on “Ads Manager” on the home page’s top menu bar. Here, you can see a dashboard displaying all your ad campaigns.

  4. Look at the “Delivery” column next to each of your campaigns, ad sets, or ads. If it’s running, the Delivery column will show ‘Active’.

Understanding Delivery Status

Under the ‘Delivery’ column, you may encounter different statuses, each signifying something different about your ad campaign:

  • Active: Your ad is running, and people are seeing your ad.
  • In Review: Facebook is reviewing your ad. This usually takes up to 24 hours, but can sometimes take longer.
  • Scheduled: Your ad is scheduled to run at a future date.
  • Paused: Your ad has been paused and is not currently running.
  • Not Delivering: Your ad campaign has ended, reached its lifetime spend limit, or been turned off manually.

Using Facebook’s Ads Reporting Tool

Another way to check if your ads are running is by using Facebook’s Ad Reporting Tool. This tool provides more detailed information about your ad’s performance:

  1. Go to your Ads Manager.

  2. Click on the ‘Reports’ button in the top left-hand corner.

  3. Choose a report that best suits your needs. For instance, you can opt for a report showing the performance of all your ads within a specific date range.

Being able to check if your Facebook ads are running is essential to monitor their performance and make necessary adjustments for better results. Remember, a successful ad campaign requires continuous monitoring and optimization.