As someone working in digital marketing or owning a business, it can be disheartening to find out that the well-crafted Mailchimp newsletters you send end up in your subscribers’ junk folders. In this blog post, we will provide you with some helpful advice on how to avoid having your Mailchimp emails categorized as spam or junk.
1. Verify Your Domain
Verifying your domain demonstrates to email providers that you have authorized Mailchimp to send emails on your behalf. This helps improve your sending reputation and increases the chances of your emails being delivered to your recipients’ inbox rather than their junk folder.
To verify your domain in Mailchimp, you need to follow these steps:
Step 1: Click on your profile name to expand the Account Panel, then click 'Account'.
Step 2: Click the 'Settings' drop-down and choose 'Verified domains'.
Step 3: Click 'Verify a Domain' and follow the instructions given.
2. Use a Recognizable ‘From’ Name and Address
Most spam filters will check whether your ‘From’ name and address match your content. Your subscribers are also more likely to mark your emails as spam if they don’t recognize who the emails are coming from. Therefore, always ensure your ‘From’ name and address are consistent and easily recognizable.
3. Avoid Spam Trigger Words
Emails with words and phrases commonly associated with spam content are more likely to be marked as spam. Try to avoid using these trigger words in your email subject lines and content.
4. Check Your Campaign’s Spam Score
Mailchimp offers a tool known as the Content Detective. This tool scans your campaign and gives it a spam score. If your score is high, you can take steps to reduce it before sending out the campaign.
5. Keep Your Email List Clean
Regularly remove inactive subscribers and always ensure you have the subscribers’ permission to send them emails. This can greatly improve your delivery rates and reduce the chances of your emails being marked as spam.
By following these simple tips, you can increase the likelihood of your Mailchimp newsletters making it to your subscribers’ inbox and not their junk folder. Happy sending!