How To Tag Your Website For Google Analytics

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Google Analytics is a valuable resource that can offer valuable information about the visitors, behavior, and conversion metrics of your website. However, to make the most of this tool, it is essential to properly tag your website. In this blog post, we will guide you through the necessary steps to accomplish this.

Prerequisites

Before you can tag your website, you must first have a Google Analytics account. If you don’t have one, you can create it by visiting https://analytics.google.com/.

Step 1: Generating your Tracking ID

Once you have your Google Analytics account, the first step is to generate a unique tracking ID. This ID will be used to identify your website’s data amongst the thousands of others tracked by Google.

You can generate your tracking ID by following these steps:

  • Sign in to your Google Analytics account
  • Select the ‘Admin’ tab
  • Click on ‘Create Property’ in the Property column
  • Follow the prompts to set up a new property
  • At the end of the setup, Google will provide you with a tracking ID. This ID typically begins with ‘UA-‘ and is followed by a series of numbers

Step 2: Adding the Tracking Code to Your Website

After you’ve obtained your tracking ID, the next step is to add the Google Analytics tracking code to your website. This code should be placed in the head section of every webpage you want to track.

Here is an example of what the tracking code looks like:

    <script async src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());

      gtag('config', 'GA_TRACKING_ID');
    </script>

You should replace the GA_TRACKING_ID in the above code with your actual tracking ID.

Step 3: Verifying the Setup

Once you’ve added the tracking code to your website, it’s important to verify that it’s working correctly. You can do this by visiting your website and then checking the Real-Time reports in Google Analytics. If the setup is correct, you will see at least one active user on your website – you!

And there you have it! You’ve successfully tagged your website for Google Analytics. Now you can start gathering and analyzing valuable data about your site’s visitors.