Google Ads, formerly known as Google AdWords, is a marketing tool developed by Google that enables advertisers to bid for keywords in order to display their clickable advertisements in Google’s search results. The platform might seem daunting for beginners, therefore, in this blog post, we will provide you with steps on how to access your Google Ads advertisements.
Steps to View Google AdWords Ads
1. Sign in to your Google Ads account
The first step is to sign in to your Google Ads account. If you don’t have one yet, you need to sign up first. Simply go to https://ads.google.com/ and click on the ‘Start Now’ button if you’re new. Existing users can click on the ‘Sign In’ button.
2. Navigate to the Ad Preview and Diagnosis Tool
Once you are logged into your account, navigate to the Ad Preview and Diagnosis tool. You can find this by clicking on the wrench icon in the top right corner of your Google Ads dashboard, then under ‘Planning’, click on ‘Ad Preview and Diagnosis’.
3. Enter your search term
The Ad Preview and Diagnosis tool allows you to see what your ads look like in the search results for a specific query without accruing additional impressions. In the ‘Enter a search term’ field, enter the keywords you want to check.
4. Set your location and language
To see how your ad appears for users in a specific location or language, you can adjust the settings in the tool. You can select a location by typing in the ‘Enter a location’ field, and set the language by selecting from the dropdown menu in the ‘Language’ section.
5. View your ad
After setting up your search term, location, and language, click on the ‘Preview’ button. Your ads will then be displayed as they would in a normal Google Search. From here, you are able to view your ads and see how they appear in the search results.
Important Note:
If you cannot see your ad, there could be a few reasons why. The ad could be disapproved, it could be paused, or it could be because of your ad rank or budget. You can check the status of your ads in the ‘Ads & extensions’ tab in your Google Ads account.
Google AdWords is a powerful tool for businesses wanting to make a significant online presence. By learning how to view your Google AdWords ads, you can ensure that your ads are showing correctly and are attracting the right audience.