Google Analytics is a powerful tool that offers valuable insights into the performance of your website. However, it is crucial to determine which version you are using as each version has distinct features and abilities. In this article, we will assist you in identifying your Google Analytics version.
Google Analytics Versions
There are three primary versions of Google Analytics:
- Google Analytics Standard (Universal Analytics)
- Google Analytics 4 (GA4)
- Google Analytics 360
How to Check Your Google Analytics Version
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Universal Analytics
If you’re using Universal Analytics, your tracking code would start with “UA”. You may find this in your website’s source code or in your Google Analytics account under Admin -> Tracking Info -> Tracking Code.
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Google Analytics 4 (GA4)
GA4 is the latest version of Google Analytics. If you’re using GA4, your tracking code will start with “G-“. This can be found in your Google Analytics account under Admin -> Data Streams and selecting the relevant web data stream.
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Google Analytics 360
Google Analytics 360 is the premium version of the tool, which requires a subscription. This version is typically used by larger organizations. To check if you’re using this version, go to Admin -> Account Settings, and if you see “360” next to your product name, you’re using Google Analytics 360.
Conclusion
Knowing your Google Analytics version is important in understanding the tools and features available to you. Whether you’re using Universal Analytics, GA4, or Google Analytics 360, each version offers different ways to analyze your website’s performance and visitor behavior.