Using HubSpot can greatly benefit small businesses, entrepreneurs, and marketing professionals. The free version of this platform provides strong features to simplify your marketing, sales, and service tasks, offering a comprehensive approach to managing customer relationships. This article will inform you on how to successfully utilize the free version of HubSpot.
Getting Started
To start with, you need to sign up for a free account on the HubSpot website. Once you’ve filled in your information and confirmed your email, you’ll be taken to your new HubSpot dashboard.
Setting Up Your Dashboard
Your dashboard will initially be blank, but over time it can be customized to meet your specific needs. To add a new widget, click on the Add a report button. There’s a vast selection of widgets to choose from, including traffic analytics, contact growth, and sales funnels. Pick the ones that align with your goals.
CRM & Email Marketing
The core of HubSpot’s free service is its Customer Relationship Management (CRM) system, which allows you to keep track of your contacts and companies. You can add contacts manually or import an existing database. Each contact record includes details about the contact’s website activity, interactions with your company, and more.
HubSpot also offers a free email marketing tool that allows you to send up to 2,000 emails per month. You can create an email by clicking on Marketing > Email in your dashboard.
Form Builder
One of the most powerful tools in HubSpot’s free arsenal is the form builder. With this feature, you can create personalized forms to capture information from your website visitors. To create a new form, go to Marketing > Lead Capture > Forms.
Live Chat and Bots
HubSpot’s live chat feature allows you to engage with visitors in real time, answer their questions, and potentially convert them into leads. To set up live chat, go to Conversations > Chatflows.
Conclusion
The free version of HubSpot is a powerful tool that offers a variety of features. By using these features effectively, you can streamline your marketing, sales, and service processes. So, get started with HubSpot and elevate your business to new heights!
Happy HubSpotting!