How To Implement Google Analytics Js

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In the current world of data-driven online environment, it is crucial to comprehend how well your website is performing. Google Analytics provides a comprehensive range of tools to effectively track your website’s traffic, user involvement, and other important metrics.

In this guide, we’ll be walking through how to implement Google Analytics using JavaScript (JS). This will allow you to begin tracking data on your site’s visitors and their behavior.

Step 1: Create a Google Analytics Account

Before implementing Google Analytics JS, you’ll first need to create a Google Analytics account if you haven’t done so already. Visit the Google Analytics webpage and follow the prompts to set up your account.

Step 2: Obtain Your Tracking ID

Upon setting up your account, you’ll be given a unique tracking ID. This ID links your website to your Analytics account, allowing data to be collected. Make sure to keep this ID safe, as you’ll need it in the next step.

Step 3: Implement Google Analytics JS

With your tracking ID in hand, you’re ready to implement Google Analytics JS. This involves adding a JavaScript snippet—provided by Google—to your website’s code.

The snippet should be added immediately before the closing </head> tag on every page you wish to track. Here’s what the code snippet looks like:

<script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_TRACKING_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'YOUR_TRACKING_ID');
</script>

Please replace YOUR_TRACKING_ID with your actual tracking ID in both places.

Step 4: Verifying your Implementation

Once you’ve added the code snippet to your website, you’ll want to verify that Google Analytics is working correctly. You can do this by checking the Real-Time report in Google Analytics, which should show at least one active user (you) if you’re currently browsing your website.

Conclusion

And that’s it! By following these steps, you’ve successfully implemented Google Analytics JS on your website. Now, you can enjoy invaluable insights into your website’s performance and user behavior, empowering you to make data-driven decisions for your online presence.