Google Ads, previously known as Google AdWords, is a potent tool for enterprises to target a specific audience. Understanding how to properly modify your campaign settings can greatly impact your ad’s effectiveness. This article will lead you through the necessary steps to adjust your AdWords settings.
Step 1: Accessing Your Google Ads Account
To begin, you will need to log into your Google Ads account. Enter your email address and password to gain access.
Step 2: Navigate to the Campaigns Tab
Once logged in, click on the Campaigns tab. This tab is located on the left side of the screen.
Step 3: Select the Campaign You Wish to Edit
In the list of campaigns, click on the specific one you want to modify. This will bring you to the campaign’s settings page.
Step 4: Adjust Your Settings
On the settings page, you can edit a variety of parameters such as the campaign name, network selection, locations, bidding, budget, and more. Below are some examples of how to edit these settings:
Changing the Campaign Name
To change the campaign name, click the pencil icon next to the current name. This will allow you to type in a new name for your campaign. Remember to click Save when you’re done.
Editing the Network Selection
To edit the network selection, find the “Networks” setting. Check or uncheck boxes to select where you want your ads to appear. Again, click Save after making changes.
Step 5: Save and Review Your Changes
After you’ve made all necessary adjustments, always remember to click the Save button. Once saved, it’s a good idea to review your changes to ensure everything is as desired.
Conclusion
Improving the performance of your Google AdWords campaigns is all about constant testing and adjusting settings according to the results. Understanding how to edit your campaign settings is the first step towards a successful Google Ads strategy. Happy advertising!