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Step 1: Create a Facebook Business Account
If you don’t already have a Facebook business account, you’ll need to create one. Go to Facebook for Business and click on “Create an Account.” Follow the prompts to set up your account.
Step 2: Create a Facebook Pixel
Once you have created your Facebook business account, go to Facebook Ads Manager and click on “Pixels” in the left-hand menu. Click on “Create a Pixel” and follow the prompts to create your pixel.
Step 3: Install the Facebook Pixel Code on Your Website
After you have created your Facebook pixel, you’ll need to install it on your website. Go to Facebook Ads Manager and click on “Pixels” in the left-hand menu. Click on “Actions” and select “View Code.” Copy the code that appears and paste it into the header of your website’s HTML code.
Step 4: Verify Your Facebook Pixel Installation
Once you have installed the Facebook pixel code on your website, you’ll need to verify that it is working correctly. Go to Facebook Ads Manager and click on “Pixels” in the left-hand menu. Click on “Actions” and select “Verify Installation.” Follow the prompts to verify that your pixel is working correctly.
Conclusion
In conclusion, finding and installing the Facebook pixel code on your website is a simple process that can help you track conversions, optimize ads, and build audiences for future ad campaigns. By following the steps outlined in this article, you can easily find and install the Facebook pixel code on your website.