Facebook Ads Manager is an effective tool that enables businesses and individuals to generate, oversee, and refine their Facebook advertisements. Regardless of whether you are a novice or a seasoned marketer, accessing Ads Manager can be perplexing initially. In this article, we will lead you through the steps of accessing Ads Manager on Facebook.
Step 1: Log in to Your Facebook Account
The first step is to log in to your Facebook account. If you don’t have an account yet, you can create one by visiting the Facebook website and following the prompts. Once you are logged in, you will be taken to your Facebook homepage.
Step 2: Access Your Business Manager Account
If you already have a Facebook business page, you can access Ads Manager directly from there. However, if you don’t have a business page yet, you will need to create one by accessing your Business Manager account. To do this, click on the three horizontal lines in the top right corner of your Facebook homepage and select “Settings & Privacy.” From there, click on “Settings” and then “Security and Login.” Scroll down until you see “Device Security” and click on “Edit.” You will be prompted to enter your password. Once you have entered your password, you will see a list of devices that are logged in to your Facebook account. Click on the device that you want to use to access Ads Manager and select “Log In & Security.” From there, you will see an option to create a new business page. Click on it and follow the prompts to create your business page.
Step 3: Access Ads Manager
Once you have created your business page, you can access Ads Manager by clicking on the three horizontal lines in the top right corner of your Facebook homepage and selecting “Settings & Privacy.” From there, click on “Settings” and then “Security and Login.” Scroll down until you see “Device Security” and click on “Edit.” You will be prompted to enter your password. Once you have entered your password, you will see a list of devices that are logged in to your Facebook account. Click on the device that you want to use to access Ads Manager and select “Log In & Security.” From there, you will see an option to create a new business page. Click on it and follow the prompts to create your business page.
Step 4: Create Your First Ad Campaign
Once you have accessed Ads Manager, you can start creating your first ad campaign. To do this, click on “Create” in the top left corner of the screen and select “Ad.” From there, you will be prompted to enter your ad details such as the ad name, objective, audience, budget, and schedule. Once you have entered all the necessary information, click on “Continue” and you will be taken to the next step where you can create your ad creative.
Step 5: Create Your Ad Creative
To create your ad creative, click on “Create” in the top left corner of the screen and select “Ad.” From there, you will be prompted to enter your ad details such as the ad name, objective, audience, budget, and schedule. Once you have entered all the necessary information, click on “Continue” and you will be taken to the next step where you can create your ad creative. You can choose from a variety of ad formats such as image ads, video ads, carousel ads, and more. Once you have selected your ad format, you can upload your ad creative and enter any necessary details such as headline, description, and call-to-action button.
Step 6: Review and Submit Your Ad
Once you have created your ad creative, you will be taken to the review page where you can preview your ad and make any necessary adjustments. Once you are satisfied with your ad, click on “Submit” in the top right corner of the screen and your ad will be submitted for review. Facebook’s ad review process typically takes 24-48 hours, but it can vary depending on the complexity of your ad and the volume of ad submissions at that time.
Conclusion
Getting to Ads Manager on Facebook may seem daunting at first, but by following these simple steps, you can access this powerful tool and start creating effective Facebook ad campaigns. Remember to always review your ad creative before submitting it for review and make any necessary adjustments to ensure that your ad is compliant with Facebook’s advertising policies.