MailChimp is a well-known platform for email marketing, enabling businesses to produce and distribute newsletters, promotional emails, and other message varieties to their subscribers. Nonetheless, as time goes by, your MailChimp audience can become inundated with inactive or unengaged subscribers, which can have a harmful impact on the effectiveness of your email campaigns. In this article, we will converse about the steps for decluttering your MailChimp audience to guarantee that your messages are reaching the appropriate audience.
Segment Your Audience
The first step in cleaning up your MailChimp audience is to segment it into different groups based on common characteristics. This will allow you to target specific segments with tailored messaging that is more likely to resonate with them. To segment your audience, you can use MailChimp’s built-in segmentation tools or create custom segments based on criteria such as location, interests, or past behavior.
Remove Inactive Subscribers
Once you have segmented your audience, the next step is to remove inactive subscribers. These are people who have not opened or clicked on any of your emails in a certain period of time (usually 6-12 months). Removing inactive subscribers will help improve your email deliverability rates and reduce the risk of being flagged as spam by email providers.
How to Remove Inactive Subscribers
- Log in to your MailChimp account and navigate to the “Audience” tab.
- Click on the list you want to clean up and select “Segments” from the drop-down menu.
- Create a new segment by clicking on the “New Segment” button and selecting “Inactive” as the criteria. You can also customize the timeframe for inactivity if desired.
- Once you have created the segment, click on it to view the subscribers who meet the criteria. From there, you can select all of the subscribers and delete them from your list.
Remove Uninterested Subscribers
In addition to removing inactive subscribers, it is also important to remove uninterested subscribers. These are people who have not opened or clicked on any of your emails in a certain period of time (usually 3-6 months). Removing uninterested subscribers will help improve your email engagement rates and reduce the risk of being flagged as spam by email providers.
How to Remove Uninterested Subscribers
- Log in to your MailChimp account and navigate to the “Audience” tab.
- Click on the list you want to clean up and select “Segments” from the drop-down menu.
- Create a new segment by clicking on the “New Segment” button and selecting “Uninterested” as the criteria. You can also customize the timeframe for uninterest if desired.
- Once you have created the segment, click on it to view the subscribers who meet the criteria. From there, you can select all of the subscribers and delete them from your list.
Monitor Your Audience Regularly
Finally, it is important to monitor your MailChimp audience regularly to ensure that it remains clean and up-to-date. This can be done by reviewing your email engagement rates, bounce rates, and other metrics on a regular basis. By doing so, you can identify any issues with your audience and take action to address them before they become major problems.
How to Monitor Your Audience
- Log in to your MailChimp account and navigate to the “Audience” tab.
- Click on the list you want to monitor and select “Segments” from the drop-down menu.
- Create a new segment by clicking on the “New Segment” button and selecting “Uninterested” as the criteria. You can also customize the timeframe for uninterest if desired.
- Once you have created the segment, click on it to view the subscribers who meet the criteria. From there, you can select all of the subscribers and delete them from your list.
Conclusion
Cleaning up your MailChimp audience is an important step in ensuring that your email campaigns are reaching the right people with the right messages. By segmenting your audience, removing inactive and uninterested subscribers, and monitoring your audience regularly, you can improve your email deliverability rates, reduce the risk of being flagged as spam by email providers, and ultimately increase your email engagement rates.