How To Change From Google Analytics 4 To Universal Analytics

by

Google Analytics is an effective tool for businesses to monitor and evaluate their website traffic. In the event that you are currently utilizing Google Analytics 4 (GA4) and wish to revert back to Universal Analytics (UA), there are several necessary actions to be taken.

Step 1: Create a New Property in UA

The first step is to create a new property in Universal Analytics. This will allow you to track your website traffic using the same tracking code as before, but with the added benefits of GA4’s advanced features.

How to Create a New Property in UA

  1. Log in to your Google Analytics account and click on “Admin” in the top navigation bar.
  2. Click on “Create Property” and enter the necessary information, such as your website URL and industry category.
  3. Once you’ve entered all the required information, click on “Get Tracking ID” to generate a new tracking code for your UA property.

Step 2: Install the New Tracking Code on Your Website

The next step is to install the new tracking code on your website. This will allow Google Analytics to start collecting data from your website visitors.

How to Install the New Tracking Code on Your Website

  1. Log in to your Google Analytics account and click on “Admin” in the top navigation bar.
  2. Click on “Tracking Info” and then “Tracking Code.”
  3. Copy the new tracking code and paste it into the header of your website’s HTML code. Make sure to replace any existing tracking codes with the new one.

Step 3: Verify Your Tracking Code is Working Properly

The final step is to verify that your tracking code is working properly. This will ensure that you’re collecting accurate data and can make informed decisions about your website traffic.

How to Verify Your Tracking Code is Working Properly

  1. Log in to your Google Analytics account and click on “Real-Time” in the left navigation bar.
  2. Click on “Overview” and look for any activity on your website. If you see data being collected, then your tracking code is working properly.

Conclusion

Switching from Google Analytics 4 to Universal Analytics may seem like a daunting task, but by following these simple steps, you can make the transition seamless and ensure that your website traffic data is accurate and reliable.