Google Analytics is a potent resource for monitoring and analyzing the traffic to your website. By integrating it with your Shopify store, you’ll be able to obtain important information about the ways customers engage with your products and pages.
Step 1: Create a Google Analytics Account
The first step in adding Google Analytics to your Shopify store is to create an account. Go to Google Analytics and sign up for a free account.
Step 2: Install the Google Analytics Tracking Code
Once you have created your Google Analytics account, you will need to install the tracking code on your Shopify store. To do this, go to Google Analytics, select your account, and click on “Admin” in the top navigation bar.
From there, select “Tracking Info” and then “Tracking Code.” Copy the tracking code that appears on the screen.
Next, go to your Shopify store’s Google Analytics settings page. Paste the tracking code into the “Tracking Code” field and save your changes.
Step 3: Verify Your Installation
After you have installed the Google Analytics tracking code on your Shopify store, it’s important to verify that it is working correctly. To do this, go back to Google Analytics, select your account, and click on “Real-Time” in the top navigation bar.
From there, select “Overview” and look for a spike in traffic. If you see an increase in traffic, it means that your tracking code is working correctly.
Conclusion
Adding Google Analytics to your Shopify store can provide valuable insights into how customers are interacting with your products and pages. By following the steps outlined in this article, you can easily install the tracking code on your store and start collecting data.