Google Analytics offers a robust capability to gather critical data regarding your site’s efficiency. Tracking the rate of cart abandonment, which is defined as the proportion of users who place items in their shopping basket yet fail to finalize their transaction, stands out as one of the key indicators to monitor. This piece will guide you on how to review cart abandonment statistics within Google Analytics.
Step 1: Log in to Google Analytics
The first step is to log in to your Google Analytics account. Once you are logged in, navigate to the “Behavior” section of the left-hand menu and select “Site Content”. From there, click on “All Pages” and look for the page that corresponds to your checkout process.
Step 2: Set up a Goal
To track abandoned carts, you will need to set up a goal in Google Analytics. A goal is a specific action that you want users to take on your website, such as completing a purchase or filling out a form. To create a new goal, navigate to the “Admin” section of the left-hand menu and select “Goals”. From there, click on “New Goal” and follow the prompts to set up a new goal for your checkout process.
Step 3: Create a Funnel
Once you have set up a goal, you can create a funnel to track the steps that users take before completing the goal. To do this, navigate back to the “Admin” section of the left-hand menu and select “Goals”. From there, click on the goal that you just created and select “Funnel”. You can then add up to 10 steps in the funnel, including the first step (adding items to the cart) and the final step (completing the purchase).
Step 4: Analyze the Data
Once you have set up your goal and created a funnel, you can start analyzing the data. To do this, navigate to the “Conversions” section of the left-hand menu and select “Goals”. From there, click on the goal that you just created and look for the “Funnel Visualization” report. This report will show you how many users abandoned their carts at each step in the funnel, as well as the percentage of users who completed the goal.
Conclusion
Checking abandoned cart rate is an important part of optimizing your website’s performance. By following these steps and using Google Analytics to track your checkout process, you can gain valuable insights into why users are abandoning their carts and take action to improve your conversion rates.