In the current digital era, Facebook has emerged as a dominant force in the advertising sector. Companies, regardless of their size, can leverage its extensive network of users to connect with their desired market. Nonetheless, there may be instances when our advertisements on Facebook are either rejected or do not achieve the anticipated outcomes. When this happens, understanding how to submit a Facebook ad for manual examination is crucial to guarantee it receives the proper evaluation it warrants.
As a seasoned digital marketer, I’ve faced my fair share of challenges when it comes to Facebook ads. In this article, I’ll guide you through the process of requesting a manual review for your Facebook ad, providing personal insights and tips along the way.
Understanding the Need for a Manual Review
When an ad gets disapproved on Facebook, it can be frustrating. However, it’s essential to understand that Facebook has strict policies in place to maintain the integrity of its platform and protect users from misleading or harmful content. Automatic systems are used to review ads, but sometimes they can make mistakes or misinterpret certain aspects of the ad.
That’s where a manual review comes in. By requesting a manual review, you can have your ad reviewed by a Facebook specialist who can provide a more detailed analysis and help you address any issues that caused the ad to be disapproved or underperform.
Steps to Request a Manual Review for a Facebook Ad
Step 1: Identify the Issue
Before requesting a manual review, it’s important to identify the specific issue that caused your ad to be disapproved or underperform. Facebook provides detailed feedback on the reason for disapproval or any policy violations. Take the time to carefully review this feedback and understand the problem.
Step 2: Make Necessary Changes
Once you’ve identified the issue, make the necessary changes to your ad or landing page to comply with Facebook’s policies. This may involve modifying the ad text, adjusting the targeting, or ensuring that your landing page is in compliance with Facebook’s ad guidelines. Make sure to save all changes before proceeding to the next step.
Step 3: Navigate to Ad Level
In Ads Manager, navigate to the ad level for the specific ad you want to request a manual review for. This can be done by selecting the ad campaign and ad set, and then clicking on the ad in question.
Step 4: Click on the “Request Manual Review” Button
Once you’re on the ad level, scroll down to find the “Request Manual Review” button. Click on this button to initiate the manual review process for your ad.
Step 5: Provide Additional Information (Optional)
In some cases, you may have additional information or context that can help the Facebook specialist understand your ad better. If you believe this information is crucial, you can provide it in the “Additional Information” section when requesting the manual review.
Conclusion
Requesting a manual review for a disapproved or underperforming Facebook ad can be a game-changer. It allows you to get personalized feedback from Facebook specialists and address any issues that may be hindering the performance of your ad. By following the steps outlined in this article, you’ll be well-prepared to navigate the manual review process and improve the effectiveness of your Facebook advertising campaigns. Remember, persistence pays off, and with each manual review, you’ll gain valuable insights that can help you enhance your ad strategy.