Have you ever dedicated several hours to creating an ideal Facebook advertisement, only to find out that it’s not yet time to go live? Perhaps you’re looking to obtain some opinions from your peers or you need to adjust a few things at the last minute. I understand exactly how that feels, and I’m here to offer assistance. In this guide, I will walk you through the steps of saving a Facebook advertisement as a draft. This allows you the flexibility to perfect your ad at your own pace before deciding to publish it.
Step 1: Accessing Facebook Ads Manager
The first step is to navigate to your Facebook Ads Manager. To do this, log into your Facebook account and click on the drop-down arrow in the top-right corner of the screen. From the drop-down menu, select “Ads Manager.”
Step 2: Creating a New Campaign
Once you’re in the Ads Manager, click on the green “Create” button to start a new campaign. Select your marketing objective and proceed to the ad set level.
Step 3: Building Your Ad
Now it’s time to start building your ad. Choose your target audience, placements, budget, and schedule. When you reach the ad creation section, this is where you’ll design your ad creative and write your ad copy.
Remember, it’s important to make your ad visually appealing and engaging. Use eye-catching images or videos, and write compelling copy that resonates with your target audience. Don’t forget to include a strong call-to-action to encourage users to take the desired action.
Step 4: Saving Your Ad as a Draft
Once you’re happy with your ad, but not quite ready to publish it, you can save it as a draft. To do this, click on the “Save Draft” button at the bottom-right corner of the ad creation section. A pop-up window will appear confirming that your ad has been saved as a draft.
One thing I love about saving ads as drafts is that you can come back to them later and continue working on them. You can make changes, test different variations, and refine your ad until you’re completely satisfied with it.
Step 5: Accessing and Editing Your Draft
To access your saved ad drafts, go back to the Ads Manager and select “Drafts” from the left-hand menu. You’ll see a list of all your saved drafts. Click on the draft you want to edit, and it will open up in the ad creation section.
This is where you can make any necessary changes to your ad. You can tweak the copy, update the visuals, or modify the targeting options. The flexibility to iterate on your ad drafts is invaluable, as it allows you to optimize your campaign for better performance.
Conclusion
Saving a Facebook ad as a draft gives you the freedom and flexibility to perfect your ad campaign before it goes live. By following these simple steps, you can take your time, make adjustments, and ensure that your ad resonates with your target audience. So next time you’re not quite ready to publish that ad, remember to save it as a draft and give yourself the opportunity to create a truly impactful campaign.