How To Track Amazon Sales From Facebook Ads

by

Opening Remarks:

Facebook ads are a powerful tool for driving traffic and sales to your Amazon product page. However, tracking the effectiveness of your Facebook ad campaign can be challenging. In this article, we will discuss how to track Amazon sales from Facebook ads using various methods.

Method 1: Use Facebook Pixel

Facebook pixel is a code that you can add to your website or product page on Amazon. When someone visits your page and makes a purchase, the pixel will track the sale and attribute it to your Facebook ad campaign. To set up Facebook pixel, follow these steps:

  1. Go to Facebook Ads Manager and click on “Pixels” in the left-hand menu.
  2. Click on “Create a Pixel” and give it a name that is easy to remember.
  3. Copy the pixel code provided by Facebook and paste it into your website or product page on Amazon.
  4. Verify that the pixel is working correctly by creating a test conversion event in Facebook Ads Manager.

Method 2: Use Google Analytics

Google Analytics is another tool that can be used to track Amazon sales from Facebook ads. To set up Google Analytics, follow these steps:

  1. Go to Google Analytics and create an account if you don’t already have one.
  2. Click on “Admin” in the left-hand menu and select your account.
  3. Click on “Create Property” and give it a name that is easy to remember.
  4. Copy the tracking code provided by Google Analytics and paste it into your website or product page on Amazon.
  5. Verify that the tracking code is working correctly by creating a test event in Google Analytics.

Method 3: Use Amazon’s Sales Reporting Tool

Amazon’s sales reporting tool can also be used to track Amazon sales from Facebook ads. To access the sales reporting tool, follow these steps:

  1. Log in to your Amazon Seller Central account.
  2. Click on “Reports” in the left-hand menu and select “Business Reports.”
  3. Select “Sales Dashboard” from the drop-down menu and click on “Generate Report.”
  4. Filter the report by date range and product SKU to identify sales that were generated by your Facebook ad campaign.

Conclusion:

Tracking Amazon sales from Facebook ads is essential for measuring the effectiveness of your advertising campaign. By using Facebook pixel, Google Analytics, or Amazon’s sales reporting tool, you can gain valuable insights into how your ads are performing and make adjustments as needed to optimize your campaign.