Facebook has emerged as a favored platform for both individuals and businesses. Its extensive user database presents an excellent chance for advertisers to connect with their desired demographic. Nonetheless, access to all advertising formats isn’t universal. In-stream ads represent one such format that is accessible only to those who fulfill specific requirements.
What are In-Stream Ads?
In-stream ads are video ads that appear within Facebook’s native video player. They are typically 5 to 15 seconds long and play before or during a video. These ads offer a unique opportunity for advertisers to engage with their audience in a more immersive way than traditional static ads.
How to Unlock In-Stream Ads on Facebook
To unlock in-stream ads on Facebook, you need to meet certain criteria. Here are the steps you can follow:
- Create a Facebook Page for your business or brand.
- Publish at least one video on your page that meets Facebook’s video requirements.
- Have at least 10,000 followers on your page.
- Meet Facebook’s content and community standards.
Conclusion
In-stream ads offer a unique opportunity for advertisers to engage with their audience in a more immersive way than traditional static ads. By following the steps outlined above, you can unlock this powerful ad format on Facebook and reach your target audience in a more effective way.