Google Ads serves as an effective online advertising platform for promoting your business. Nonetheless, at times, you might come across undesirable traffic originating from particular IP addresses, which can adversely affect the performance of your campaigns. This article aims to walk you through the steps of excluding certain IP addresses in Google Ads, guaranteeing that your advertisements reach only the intended audience.
Step 1: Log in to Your Google Ads Account
To begin, log in to your Google Ads account. Once you have logged in, navigate to the “Campaigns” tab and select the campaign that you want to edit.
Step 2: Create a New Exclusion List
Next, click on the “Audiences” tab and then select “Exclusions.” From there, click on the “Create exclusion list” button. This will allow you to create a new exclusion list that will block specific IP addresses from accessing your ads.
Step 3: Add IP Addresses to the Exclusion List
In the “Exclusion list details” section, enter the name of the exclusion list and select “IP addresses” as the type. Then, enter the IP addresses that you want to block in the “IP addresses” field. You can add multiple IP addresses by separating them with commas.
Step 4: Save Your Changes
Once you have added all the necessary IP addresses, click on the “Save” button to save your changes. Your exclusion list will now be applied to your campaign and any ads that are served to those IP addresses will be blocked.
Conclusion
By following these steps, you can effectively block unwanted traffic from specific IP addresses in Google Ads. This will help you optimize your campaign performance and ensure that your ads are only shown to relevant audiences. Remember to regularly monitor your campaign performance and adjust your exclusion lists as needed to maximize your advertising efforts.