Google Analytics 4 (GA4) serves as an effective instrument for monitoring and evaluating website information. Nonetheless, to maximize the benefits of your Google Ads campaigns, linking GA4 with Google Ads is crucial. This article is dedicated to guiding you through the process of establishing this connection.
Step 1: Create a GA4 Property
The first step in connecting GA4 to Google Ads is to create a GA4 property. To do this, log in to your Google Analytics account and click on the “Admin” button in the top left corner of the screen.
From there, select “Create Property” and enter the necessary information, such as the name of your website or app and the industry it belongs to. Once you’ve entered all the required information, click “Get Tracking ID” to generate a unique tracking code for your GA4 property.
Step 2: Install the GA4 Tracking Code
The next step is to install the GA4 tracking code on your website or app. To do this, go back to the “Admin” section of your Google Analytics account and select “Tracking Info” from the left-hand menu.
From there, select “Data Collection” and then “Tag Installation.” Copy the GA4 tracking code that appears on the screen and paste it into the header or footer of your website or app. This will allow GA4 to track all the data from your website or app.
Step 3: Connect GA4 to Google Ads
Now that you have a GA4 property and the tracking code installed on your website or app, it’s time to connect GA4 to Google Ads. To do this, log in to your Google Ads account and click on “Tools & Settings” from the top menu bar.
From there, select “Linked Accounts” and then “Google Analytics.” Click on “New Link Group” and enter the name of your GA4 property. Once you’ve entered all the necessary information, click “Save Changes” to connect GA4 to Google Ads.
Step 4: Set Up Conversion Tracking
The final step in connecting GA4 to Google Ads is to set up conversion tracking. To do this, go back to your Google Analytics account and select “Conversions” from the left-hand menu.
From there, select “Goals” and then “New Goal.” Choose a goal that aligns with your business objectives, such as a purchase or sign-up. Once you’ve selected a goal, enter the necessary information and click “Save” to set up conversion tracking.
Conclusion
Connecting GA4 to Google Ads is an important step in getting the most out of your digital marketing campaigns. By following these simple steps, you can ensure that your website or app data is being tracked and analyzed accurately, allowing you to make informed decisions about your advertising strategy.