Keyword Planner is a resource offered by Google Ads designed to assist in identifying and selecting keywords for your advertising efforts. It enables you to look up keywords, view their search frequency, and get an estimate of their usage costs in your advertisements. This article will walk you through how to utilize Keyword Planner within Google Ads.
Step 1: Log in to Your Google Ads Account
To use Keyword Planner, you need to have a Google Ads account. If you don’t have one yet, you can create one by going to the Google Ads website and following the instructions. Once you have an account, log in to your Google Ads dashboard.
Step 2: Access Keyword Planner
After logging in to your Google Ads account, click on the “Tools” tab at the top of the page. From there, select “Keyword Planner” from the drop-down menu. This will take you to the Keyword Planner tool.
Step 3: Search for Keywords
Once you are in the Keyword Planner tool, you can start searching for keywords. You can enter a keyword or phrase in the search bar and hit enter. Keyword Planner will then show you a list of related keywords and their estimated search volume.
Step 4: Filter Your Results
Keyword Planner allows you to filter your results based on various criteria such as location, language, and device. You can also set a maximum bid and see the estimated cost of using each keyword in your ads.
Step 5: Save Your Keywords
Once you have found the keywords that you want to use in your ads, you can save them by clicking on the “Save” button. You can then use these keywords in your Google Ads campaigns.
Conclusion
Keyword Planner is a powerful tool that can help you find and choose the right keywords for your advertising campaign. By following the steps outlined in this article, you can use Keyword Planner to optimize your Google Ads campaign and increase your chances of success.