MailChimp stands out as a highly regarded email marketing service, enabling companies to craft and dispatch custom emails to their audience. A standout capability of MailChimp is the segmentation option, which permits the division of your audience into distinct categories based on factors like demographics, interests, and actions. Nevertheless, there might be occasions when you find it necessary to merge two audience segments within MailChimp for a particular campaign or mass email.
Step 1: Identify the Two Audiences
The first step in combining two audiences in MailChimp is to identify the two groups you want to merge. You can do this by going to your MailChimp dashboard and clicking on “Audience” in the top navigation bar. From there, select the two groups you want to combine.
Step 2: Create a New Audience
Once you have identified the two audiences you want to merge, create a new audience by clicking on “Create Audience” in the top navigation bar. Give your new audience a name and select “Import” as the source type.
Step 3: Import Your Existing Audiences
In the next step, you will import your existing audiences into the new audience you just created. Click on “Import Contacts” and select “CSV” as the file type. Upload the CSV files for both of your existing audiences and click “Continue.”
Step 4: Combine Your Audiences
After importing your existing audiences, you will see a list of all the contacts in your new audience. To combine the two audiences, select the contacts from one of the audiences and click on “Combine” in the top navigation bar. Select the other audience as the target audience and click “Continue.”
Step 5: Review Your Combined Audience
Once you have combined your two audiences, review the new audience to ensure that all contacts have been successfully merged. You can do this by clicking on “View Contacts” in the top navigation bar and scrolling through the list of contacts.
Conclusion
Combining two audiences in MailChimp is a simple process that can be done in just a few steps. By following these steps, you can easily merge your existing audiences and create targeted email campaigns for specific groups of subscribers.