Constant Contact is a well-regarded email marketing tool enabling both companies and individuals to craft and distribute emails with a professional appearance to their audience. A standout capability of Constant Contact is its feature that allows the customization of emails through the inclusion of the recipient’s first name either in the email’s subject line or in the body of the email.
Step 1: Log in to Your Constant Contact Account
To add a first name in Constant Contact, you need to log in to your account. Once you are logged in, you will be taken to the dashboard where you can access all of your campaigns and contacts.
Step 2: Create or Edit an Email Campaign
To add a first name in Constant Contact, you need to create or edit an email campaign. Click on the “Create” button in the top left corner of the screen to start a new campaign or click on the “Edit” button next to an existing campaign to make changes.
Step 3: Add a First Name Field to Your Contact List
To add a first name in Constant Contact, you need to have a first name field in your contact list. If you don’t already have one, click on the “Contacts” tab in the top navigation bar and then click on the “Create Contact List” button. From there, you can create a new contact list and add a first name field.
Step 4: Add a First Name Merge Tag to Your Email
To add a first name in Constant Contact, you need to add a first name merge tag to your email. Click on the “Merge Tags” button in the toolbar above the text box where you type your email content. From there, select the “First Name” merge tag and insert it into your email where you want the recipient’s first name to appear.
Step 5: Preview Your Email
Before sending your email with a first name in Constant Contact, it’s important to preview it to make sure everything looks correct. Click on the “Preview” button in the toolbar above the text box where you type your email content. From there, you can see how your email will look to recipients and make any necessary changes.
Step 6: Send Your Email
Once you are satisfied with your email, it’s time to send it out to your subscribers. Click on the “Send” button in the toolbar above the text box where you type your email content. From there, you can choose when and how often you want to send your email and track its performance.
Conclusion
Adding a first name in Constant Contact is a simple process that can help you create more personalized and engaging emails for your subscribers. By following these steps, you can easily add a first name merge tag to your email and send it out to your contacts.