Facebook serves as a robust platform for lead generation and funneling visitors to your website. Nonetheless, to efficiently handle those leads and transform them into paying customers, linking your Facebook account to your HubSpot CRM is crucial. This article will guide you through the steps to integrate Facebook Leads into HubSpot.
Step 1: Create a Facebook Business Page
If you don’t already have a Facebook Business Page, now is the time to create one. This will allow you to run ads and generate leads directly from your Facebook page. To create a Facebook Business Page, go to https://www.facebook.com/pages/create and follow the prompts.
Step 2: Create a HubSpot Account
If you don’t already have a HubSpot account, now is the time to create one. HubSpot is a powerful CRM that allows you to manage your leads and convert them into customers. To create a HubSpot account, go to https://www.hubspot.com/signup and follow the prompts.
Step 3: Connect Facebook Leads to HubSpot
Once you have both a Facebook Business Page and a HubSpot account, it’s time to connect them. To do this, go to your Facebook Ads Manager and select the ad that you want to connect to HubSpot. From there, click on the “Lead Form” tab and select “Create New Lead Form.”
Next, choose a name for your lead form and select “HubSpot” as the integration. You’ll then be prompted to enter your HubSpot API key. If you don’t have an API key, you can generate one by going to https://app.hubspot.com/settings/api and selecting “Create an API Key.”
Once you’ve entered your HubSpot API key, select the fields that you want to include in your lead form. You can choose from a variety of options, including name, email address, phone number, and more. Once you’ve selected your fields, click “Save” to create your lead form.
Step 4: Test Your Lead Form
Before you start running ads with your new lead form, it’s important to test it out first. To do this, go back to your Facebook Ads Manager and select the ad that you want to connect to HubSpot. From there, click on the “Lead Form” tab and select “Preview Lead Form.”
You’ll then be able to preview your lead form and see how it looks on both desktop and mobile devices. If everything looks good, you can start running ads with your new lead form and start generating leads that will automatically be added to your HubSpot CRM.
Conclusion
Connecting Facebook Leads to HubSpot is a powerful way to generate leads and convert them into customers. By following the steps outlined in this article, you can easily connect your Facebook account with your HubSpot CRM and start managing your leads more effectively.