QR codes are a popular way for businesses to engage with their customers and provide them with valuable information. However, tracking the effectiveness of QR codes can be challenging without the right tools. In this article, we will discuss how to track QR codes using Google Analytics Moz.
Step 1: Create a Custom Campaign in Google Analytics
The first step is to create a custom campaign in Google Analytics. This will allow you to track the traffic generated by your QR code and measure its effectiveness. To do this, go to the Admin section of Google Analytics and select the account and property you want to track.
Step 2: Create a Custom URL
The next step is to create a custom URL that will be used in your QR code. This URL should include the campaign tracking parameters that you created in Step 1. To do this, go to the Campaign Builder section of Google Analytics and select the campaign you just created.
Step 3: Create a QR Code
Once you have created your custom URL, you can create a QR code using any QR code generator. Make sure to include the custom URL in the QR code so that it can be tracked by Google Analytics.
Step 4: Track Your Results
After your QR code has been deployed, you can start tracking its effectiveness using Google Analytics. Go to the Acquisition section of Google Analytics and select Campaigns. You should see a new campaign with the name you gave it in Step 1.
Step 5: Analyze Your Results
Finally, analyze your results to determine how effective your QR code was in driving traffic to your website or landing page. Look at metrics such as the number of visits, bounce rate, and conversion rate to get a better understanding of how your QR code performed.
Conclusion
In conclusion, tracking QR codes with Google Analytics Moz is a simple and effective way to measure the effectiveness of your marketing campaigns. By following these steps, you can create custom campaigns, generate custom URLs, create QR codes, track your results, and analyze your data to make informed decisions about your marketing strategies.