Facebook tracking pixel is a powerful tool that allows businesses to track their website visitors and convert them into customers. In this article, we will discuss how to use Facebook tracking pixel effectively.
What is Facebook Tracking Pixel?
Facebook tracking pixel is a small piece of code that you can add to your website. When someone visits your website and takes an action, such as making a purchase or filling out a form, the tracking pixel will record that event and send it back to Facebook.
Why Use Facebook Tracking Pixel?
Facebook tracking pixel is useful for businesses because it allows them to track their website visitors and retarget them with ads. This means that if someone visits your website but doesn’t make a purchase, you can show them ads on Facebook that are relevant to the products or services they were interested in.
How to Install Facebook Tracking Pixel
Installing Facebook tracking pixel is easy. First, go to your Facebook Ads account and click on “Pixels” in the left-hand menu. Then, click on “Create a Pixel” and follow the instructions to install the code on your website.
How to Use Facebook Tracking Pixel
Once you have installed Facebook tracking pixel, you can start using it to track your website visitors. To do this, go to your Facebook Ads account and click on “Pixels” in the left-hand menu. Then, click on “Events Manager” and create a new event. You can choose from a variety of events, such as page views, purchases, or form submissions.
How to Retarget Website Visitors with Facebook Ads
Once you have created an event, you can use it to create a custom audience for your Facebook ads. To do this, go to your Facebook Ads account and click on “Audiences” in the left-hand menu. Then, click on “Create Audience” and choose “Custom Audience” from the drop-down menu.
Conclusion
Facebook tracking pixel is a powerful tool that can help businesses track their website visitors and convert them into customers. By installing Facebook tracking pixel and using it to create custom audiences for your Facebook ads, you can retarget your website visitors with relevant ads and increase your conversion rates.