How To Turn Off Mailchimp Double Opt In

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MailChimp is a popular email marketing platform that allows businesses to send newsletters, promotional emails, and other types of messages to their subscribers. One of the features of MailChimp is double opt-in, which requires new subscribers to confirm their subscription before they can receive any emails from your list.

Why Turn Off Double Opt-In?

While double opt-in can be a useful feature for preventing spam and ensuring that only interested subscribers are on your list, it can also lead to lower conversion rates. Some users may not receive the confirmation email or may forget to click the link, which means they won’t be added to your list.

How to Turn Off Double Opt-In

  1. Log in to your MailChimp account and go to the “Lists” section.
  2. Click on the name of the list you want to edit.
  3. Scroll down to the “Confirmed Opt-In” section and uncheck the box that says “Require double opt-in.”
  4. Save your changes by clicking the “Save Changes” button at the bottom of the page.

Conclusion

Turning off MailChimp’s double opt-in feature can help you grow your email list more quickly and efficiently. However, it’s important to make sure that you have a clear and compelling call-to-action in your signup form to ensure that only interested subscribers are joining your list.