Segmenting your email list is an important step in creating targeted and effective email campaigns. By segmenting your list, you can send more relevant content to specific groups of subscribers based on their interests or behavior. In this article, we will discuss how to segment your email list using MailerLite’s opt-in forms.
Step 1: Create Opt-In Forms
The first step in segmenting your email list is to create opt-in forms that allow subscribers to choose which types of emails they want to receive. You can create multiple opt-in forms for different types of content, such as newsletters, promotions, or event invitations.
Example:
For example, you could create an opt-in form that asks subscribers to choose between receiving a weekly newsletter and a monthly promotion email. You can customize the form with your own branding and messaging to make it more engaging for your audience.
Step 2: Create Segments
Once you have created your opt-in forms, you can create segments based on the subscribers’ choices. In MailerLite, you can create segments by going to “Subscribers” and selecting “Segments.” From there, you can create a new segment and choose which fields to include in the segment.
Example:
For example, if you created an opt-in form with two options (newsletter and promotion), you could create two segments based on those choices. One segment would include subscribers who chose the newsletter option, while the other segment would include subscribers who chose the promotion option.
Step 3: Create Campaigns
Now that you have created your segments, you can create campaigns that target specific groups of subscribers. In MailerLite, you can create a new campaign by going to “Campaigns” and selecting “New Campaign.” From there, you can choose which segment(s) to target with your email.
Example:
For example, if you created a newsletter segment and a promotion segment, you could create two separate campaigns. One campaign would be sent to the newsletter segment, while the other campaign would be sent to the promotion segment. You can customize each campaign with different content, subject lines, and calls-to-action based on the interests of each segment.
Conclusion
Segmenting your email list is a powerful way to create more targeted and effective email campaigns. By using MailerLite’s opt-in forms, you can easily create segments based on subscribers’ choices and send more relevant content to specific groups of subscribers. With a little bit of planning and effort, you can take your email marketing to the next level and drive more engagement and conversions from your audience.