AWeber is a popular email marketing platform that allows you to send emails to your subscribers. However, sometimes your subscribers may not open your emails for various reasons. In such cases, it’s important to follow up with them and remind them about your content. Here are some steps to help you send emails to unopens in AWeber.
Step 1: Identify the Unopened Emails
The first step is to identify which emails have not been opened by your subscribers. To do this, log in to your AWeber account and go to the “Broadcasts” tab. Click on the broadcast that you want to check for unopens. On the next page, click on the “Stats” tab and then select “Opens” from the drop-down menu.
Step 2: Create a Segment
Once you have identified the unopened emails, the next step is to create a segment of subscribers who did not open your email. To do this, go to the “Subscribers” tab and click on “Segments.” Click on “Create New Segment” and select “Email Activity” from the drop-down menu.
Step 3: Create a Follow-Up Email
Now that you have created a segment of subscribers who did not open your email, it’s time to create a follow-up email. Go to the “Emails” tab and click on “Create New Email.” Start by creating a compelling subject line that will grab your subscriber’s attention. In the body of the email, remind them about the content you sent in the previous email and provide a clear call-to-action.
Step 4: Schedule the Follow-Up Email
Once you have created your follow-up email, it’s time to schedule it. Go to the “Scheduled Broadcasts” tab and click on “Create New Broadcast.” Select the segment of subscribers who did not open your previous email and choose a date and time for when you want the email to be sent.
Step 5: Monitor Your Results
After sending your follow-up email, it’s important to monitor your results. Go back to the “Stats” tab of your previous broadcast and check the opens for the segment of subscribers who did not open your previous email. If you see an increase in opens, then your follow-up email was successful.
Conclusion
Sending emails to unopens in AWeber is a great way to reconnect with your subscribers and remind them about your content. By following these steps, you can create a segment of subscribers who did not open your previous email, create a follow-up email, schedule it, and monitor your results. Remember to always provide value to your subscribers and make sure your emails are engaging and relevant.