Can You Send A Mailchimp Campaign Multiple Times

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It is important to have a thorough understanding of the functionalities of an email marketing tool such as Mailchimp. A frequently asked question is: Can a Mailchimp campaign be sent multiple times? The answer is simply yes, and this article will explore how this can be achieved.

Resending a Mailchimp Campaign

Whether you want to reach out to new subscribers or resend a campaign to those who did not open your previous email, Mailchimp allows you to send a campaign multiple times. However, it’s important to manage this carefully to avoid spamming your subscribers. Here are the steps to follow:

  1. Login to your Mailchimp account and navigate to the ‘Campaigns’ page.
  2. Select the campaign you want to resend.
  3. Click on ‘Replicate’. This will create a copy of the campaign which you can then send to a new set of recipients.
  4. Click ‘Send’ to dispatch your duplicated campaign.

Resend to Non-openers

Alternatively, Mailchimp has a feature to automatically resend your campaign to subscribers who did not open your email initially. This is a useful way to ensure your message is seen by the maximum number of subscribers. To do this, follow these instructions:

  1. Go to the ‘Reports’ page in your Mailchimp account.
  2. Select the campaign you want to resend.
  3. Click on the option that says ‘Resend to non-openers’.
  4. Customize your campaign if desired, then hit ‘Send’.

It’s worth mentioning that this feature is only available for standard and RSS-Driven campaigns and not for A/B Testing or Multivariate campaigns.

Considerations

While these features offer flexibility, it’s crucial to use them thoughtfully. Too many emails can lead to higher unsubscribe rates. Therefore, consider factors like the relevance of the email, the time passed since the last email, and your overall email strategy before deciding to resend a campaign.

Furthermore, it’s recommended to make some changes before resending a campaign, especially if you’re sending it to the same subscribers. This can include updating the subject line or tweaking the content to make it feel fresh and more appealing.

In conclusion, Mailchimp does allow you to resend campaigns multiple times. However, effective use of this feature requires a strategic approach and careful consideration to ensure you’re providing value to your subscribers and not overwhelming them.