Does Mailchimp Have Surveys

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While exploring the intricate realm of email marketing and connecting with audiences, you may ponder the abilities of different tools and platforms. A well-known option in this category is MailChimp, favored by both businesses and individuals. Among its numerous capabilities, one frequently inquired about is surveys. Therefore, does MailChimp have the feature of conducting surveys?

MailChimp and Surveys

The simple answer is: Yes, MailChimp does offer surveys. However, it’s not in the traditional format you may be used to seeing on other platforms. MailChimp offers a feature called MailChimp surveys which is a tool that allows you to create simple, one-question surveys right in your email campaigns.

This feature assumes you want to ask your audience a single, specific question in order to get granular feedback about a particular subject. This could be anything from their opinion on a new product or service, to how they feel about your latest email content.

How to Create a MailChimp Survey

Creating a survey in MailChimp is straightforward and intuitive. Here’s a step-by-step guide:

  1. Go to the campaign you want to add a survey to.
  2. Select the ‘Edit’ button next to the ‘Email content’ card.
  3. Click on the ‘Content’ block where you want to add your survey.
  4. Choose ‘Survey’ from the ‘Content’ menu.
  5. Write your question and answer options, then click ‘Save & Close’.

But, What About More Complex Surveys?

While MailChimp’s built-in survey tool is fantastic for simple, one-question surveys, it doesn’t cater to more complex survey needs. For multi-question surveys, or those that require different types of responses (like multiple choice, rating scales, or text answers), you’ll need to use a third-party tool or service.

Fortunately, MailChimp allows you to integrate with several popular survey platforms like SurveyMonkey and Typeform. These integrations allow you to create comprehensive surveys using those platforms and then distribute them through your MailChimp email campaigns.

Conclusion

So, MailChimp does indeed have surveys, albeit in a relatively basic format. For those needing more robust survey functionality, third-party integrations are available. This blend of built-in and integrated services ensures you can gather the feedback you need from your audience, no matter how simple or complex your survey needs might be.