Yoast is a popular SEO plugin that helps you optimize your website for search engines. One of the key features of Yoast is its focus keyword functionality, which allows you to specify a single keyword or phrase that your content should be optimized around.
What is a Focus Keyword?
A focus keyword is a single word or phrase that represents the main topic of your content. It’s what you want your readers to understand as the central idea of your article or page. In Yoast, you can specify a focus keyword for each piece of content on your site.
How Many Focus Keywords Should You Use?
The number of focus keywords you should use in Yoast depends on the length and complexity of your content. Generally, it’s best to stick with a single focus keyword for most pieces of content. This helps keep your writing focused and clear, and makes it easier for search engines to understand what your content is about.
When Should You Use Multiple Focus Keywords?
There are some cases where it may make sense to use multiple focus keywords in Yoast. For example, if you’re writing a long article that covers several related topics, you might want to specify multiple focus keywords to help readers and search engines understand the different sections of your content.
How Many Focus Keywords is Too Many?
Using too many focus keywords in Yoast can actually hurt your SEO efforts. If you specify multiple focus keywords that are unrelated or unclear, search engines may have trouble understanding what your content is about and may not rank it as highly as they would if you had a single clear focus keyword.
Conclusion
In general, it’s best to stick with a single focus keyword for most pieces of content in Yoast. This helps keep your writing focused and clear, and makes it easier for search engines to understand what your content is about. However, there are some cases where multiple focus keywords may make sense, such as when you’re writing a long article that covers several related topics.