If you are interested in advertising on TikTok, you may be curious about the prices. In this article, we will explain the various types of ads offered on TikTok and their respective costs.
In-Feed Ads
One of the most popular types of ads on TikTok are in-feed ads. These ads appear directly in a user’s feed, just like any other video. The cost for in-feed ads varies depending on factors such as targeting and duration, but typically ranges from $10-$20 per thousand impressions.
Brand Takeover
If you’re looking to make a big splash on TikTok, you may want to consider a brand takeover. This type of ad allows you to take over the app for a day, with your brand being featured prominently throughout the app. The cost for a brand takeover can be quite high, ranging from $50,000-$100,000 per day.
Hashtag Challenge
Another popular type of ad on TikTok is the hashtag challenge. This allows you to create a custom hashtag and encourage users to create content using that hashtag. The cost for a hashtag challenge can vary depending on factors such as duration and targeting, but typically ranges from $150,000-$200,000.
Branded Effects
Finally, you may want to consider creating branded effects for your ad campaign. This allows you to create custom filters or stickers that users can use in their own videos. The cost for branded effects can vary depending on factors such as duration and targeting, but typically ranges from $20,000-$100,000.
Conclusion
As you can see, there are a variety of ad types available on TikTok, each with their own associated costs. Whether you’re looking to run in-feed ads or create a custom hashtag challenge, it’s important to consider your budget and goals when planning your TikTok advertising strategy.