Incorporating a video into your Constant Contact email campaign is an excellent strategy to captivate your audience and boost click-through rates. This article will walk you through the steps to include a video in your Constant Contact email campaign.
Step 1: Choose Your Video
The first step in adding a video to your Constant Contact email campaign is to choose the video you want to include. You can either use a video that you have already created or create a new one specifically for your email campaign.
Tips for Choosing a Video
- Keep it short and sweet – videos should be no longer than 2-3 minutes to keep your audience engaged
- Make sure the video is relevant to your email campaign and your target audience
- Use a high-quality video with clear audio and visuals
Step 2: Upload Your Video
Once you have chosen your video, the next step is to upload it to your Constant Contact account. To do this, log in to your Constant Contact account and click on the “Create” button.
Tips for Uploading a Video
- Make sure your video is in an acceptable format – Constant Contact supports MP4, MOV, and WMV files
- Keep the file size under 10MB to ensure it loads quickly
- Give your video a descriptive name so you can easily find it later
Step 3: Add Your Video to Your Email Campaign
Now that your video is uploaded to your Constant Contact account, the next step is to add it to your email campaign. To do this, click on the “Insert” button and select “Video” from the drop-down menu.
Tips for Adding a Video to Your Email Campaign
- Make sure your video is set to autoplay – this will increase engagement with your audience
- Use a thumbnail image that accurately represents the content of your video
- Include a call-to-action in your email campaign to encourage your audience to watch the video
Step 4: Preview and Test Your Email Campaign
Before sending out your email campaign, it’s important to preview and test it to ensure that everything looks and works as intended. To do this, click on the “Preview” button in Constant Contact.
Tips for Previewing and Testing Your Email Campaign
- Check that your video plays smoothly across all devices
- Make sure your call-to-action is clear and easy to find
- Test your email campaign on multiple email clients to ensure it looks the same everywhere
Conclusion
Adding a video to your Constant Contact email campaign can be a great way to engage with your audience and increase click-through rates. By following these simple steps, you can easily add a video to your email campaign and start reaping the benefits of this powerful marketing tool.