Google Ads is a powerful tool for businesses to reach their target audience and drive conversions. One of the most effective ways to do this is by using customer match lists. In this article, we will explain what customer match lists are, how they work, and how you can add them to your Google Ads campaign.
What are Customer Match Lists?
Customer match lists are a type of audience targeting in Google Ads. They allow you to upload a list of email addresses or phone numbers that belong to your existing customers, and then target ads specifically to those individuals. This can be an effective way to re-engage with past customers, upsell products or services, or promote new offerings.
How do Customer Match Lists Work?
When you upload a customer match list to Google Ads, the platform will cross-reference the email addresses or phone numbers with its own database of users. If there is a match between your list and Google’s database, then those individuals will be added to your audience targeting for that campaign.
How to Add Customer Match Lists in Google Ads
- Log in to your Google Ads account and navigate to the “Audiences” tab.
- Click on the “Customer Match” option and select “New Audience.”
- Choose whether you want to upload a list of email addresses or phone numbers, and then select your file format (CSV or TXT).
- Upload your customer match list and wait for Google Ads to process the data.
- Once the data has been processed, you can use this audience targeting in any of your campaigns by selecting it from the “Audiences” tab when creating or editing an ad group.
Conclusion
Customer match lists are a powerful tool for businesses to re-engage with past customers and drive conversions. By uploading your own customer data into Google Ads, you can target ads specifically to those individuals and increase the effectiveness of your campaigns. With just a few simple steps, you can add customer match lists to your Google Ads account and start seeing results.