How To Add Facebook Pixel Code In Website

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The Facebook pixel code is a compact snippet of JavaScript that you can integrate into your website. It enables you to monitor conversions from Facebook advertisements and enhance their performance. In this article, we’ll walk you through the steps of incorporating the Facebook pixel code into your site.

Step 1: Create a Facebook Pixel

The first step is to create a Facebook pixel. To do this, go to the Facebook Ads Manager and click on “Pixels” in the left-hand menu. Then, click on “Create a Pixel” and follow the instructions to set up your pixel.

Step 2: Install the Facebook Pixel Code

Once you have created your Facebook pixel, you need to install the code on your website. You can do this by adding the following code to the

section of your website’s HTML code:

<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
</script>

Replace “YOUR_PIXEL_ID” with your Facebook pixel ID. You can find this in the Facebook Ads Manager under “Pixels”.

Step 3: Verify Your Facebook Pixel Code

Once you have installed the Facebook pixel code on your website, you need to verify that it is working correctly. To do this, go to the Facebook Ads Manager and click on “Pixels” in the left-hand menu. Then, click on “Verify Pixel” and follow the instructions to verify your pixel.

Step 4: Create a Facebook Conversion Event

The final step is to create a Facebook conversion event. This will allow you to track conversions from your Facebook ads and optimize them for better results. To do this, go to the Facebook Ads Manager and click on “Events” in the left-hand menu. Then, click on “Create Event” and follow the instructions to set up your conversion event.

Conclusion

Adding Facebook pixel code to your website is a simple process that can help you track conversions from Facebook ads and optimize them for better results. By following the steps outlined in this article, you can easily add Facebook pixel code to your website and start tracking conversions today.