How To Add Google Adwords To WordPress Site

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Adding Google AdWords to your WordPress site can greatly increase website traffic. If you have not done this before, it may seem daunting, but this informative blog post will provide a step-by-step guide on how to integrate Google AdWords into your WordPress site.

Step 1: Create a Google AdWords Account

If you don’t already have an account, head to the Google AdWords website and click on the ‘Start now’ button to create your account. Follow the prompts to set up your campaign.

Step 2: Generate Your AdWords Code

Once you have set up and customized your ad campaign, Google will provide you with a unique AdWords code. This is the code that you will need to insert into your WordPress website.

Step 3: Adding the AdWords Code to Your WordPress Site

You can add the AdWords code to your WordPress site in two ways:

  • Via a plugin: There are several WordPress plugins that allow you to insert ad codes into your site. They provide a straightforward and easy way to manage your ads. One such plugin is ‘Ad Inserter’. After installing and activating the plugin, navigate to the settings and paste your AdWords code.
  • Manually: If you prefer not using a plugin, you can manually insert the AdWords code into your site’s header or footer.

Inserting the Code via a Plugin

To insert the AdWords code using the ‘Ad Inserter’ plugin, follow these steps:

  1. From your WordPress dashboard, navigate to Plugins > Add New.
  2. Search for ‘Ad Inserter’ and install and activate the plugin.
  3. Navigate to Settings > Ad Inserter to configure the plugin.
  4. Scroll down to the ‘Ad Codes’ section and paste your AdWords code into the relevant block, then click ‘Save’.

Inserting the Code Manually

If you prefer, you can manually insert the AdWords code into your site’s header or footer by editing your theme’s header.php or footer.php file. Here’s how:

  1. From your WordPress dashboard, navigate to Appearance > Theme Editor.
  2. Select the theme file you want to edit, either header.php or footer.php.
  3. Paste your AdWords code just before the closing head tag in header.php or just before the closing body tag in footer.php.
  4. Click ‘Update File’ to save your changes.

Note: Before making any changes to your theme files, remember to back up your site. An incorrect edit could potentially break your site.

And there you go. With these easy steps, you have successfully added Google AdWords to your WordPress site. Now, you can effectively track your ad’s performance and improve your marketing strategies.