Google Analytics serves as a robust instrument for monitoring and analyzing the traffic on your website. Should you operate an e-commerce platform through BigCommerce, incorporating Google Analytics could offer critical perspectives on the ways in which consumers engage with your website.
Step 1: Create a Google Analytics Account
The first step in adding Google Analytics to your BigCommerce store is to create a Google Analytics account. If you already have an account, skip this step and move on to the next one.
How to Create a Google Analytics Account
- Go to www.google.com/analytics
- Click on “Sign In & Start”
- Enter your email address and password, or create an account if you don’t have one
- Follow the prompts to set up your account
Step 2: Install Google Analytics on Your BigCommerce Store
Once you have a Google Analytics account, it’s time to install it on your BigCommerce store. This will allow you to track and analyze your website traffic.
How to Install Google Analytics on Your BigCommerce Store
- Log in to your BigCommerce account
- Go to “Settings” > “Analytics”
- Click on the “Google Analytics” tab
- Enter your Google Analytics tracking code in the field provided
- Save your changes
Step 3: Verify Your Installation
After installing Google Analytics on your BigCommerce store, it’s important to verify that everything is working correctly. This will ensure that you are receiving accurate data and insights.
How to Verify Your Google Analytics Installation
- Log in to your Google Analytics account
- Click on “Admin” in the top navigation bar
- Select the account and property you want to verify
- Click on “Tracking Info” > “Google Tag Assistant”
- Follow the prompts to verify your installation
Conclusion
Adding Google Analytics to your BigCommerce store is a simple process that can provide valuable insights into how customers are interacting with your site. By following these steps, you can create a more effective online shopping experience for your customers and increase your sales.