MailChimp stands out as a widely used platform for email marketing, offering the capability to craft and distribute newsletters to your subscriber list. A key strategy to maintain subscriber interest involves consistently supplying them with new content. By integrating an RSS feed into MailChimp, you can effortlessly ensure your subscribers receive the latest blog posts or articles immediately upon their publication, helping you to keep them engaged.
Step 1: Create an RSS Feed
The first step in adding an RSS feed to MailChimp is to create the feed itself. If you already have a blog or website, you may already have an RSS feed set up. However, if not, you can easily create one using a tool like Feedly or FeedBurner.
Step 2: Connect Your RSS Feed to MailChimp
Once you have created your RSS feed, the next step is to connect it to MailChimp. To do this, log in to your MailChimp account and navigate to the “Campaigns” tab. From there, click on the “Create Campaign” button and select “RSS” as the campaign type.
Step 3: Customize Your RSS Campaign
After selecting “RSS” as your campaign type, you will be taken to a page where you can customize your RSS campaign. Here, you can choose which blog posts or articles you want to include in your newsletter, as well as the frequency at which they should be sent out.
Step 4: Review and Send Your Newsletter
Once you have customized your RSS campaign, it’s time to review and send your newsletter. MailChimp will automatically pull in the latest content from your RSS feed and format it into a newsletter for you. You can then review the newsletter to ensure that everything looks correct before sending it out to your subscribers.
Conclusion
Adding an RSS feed to MailChimp is a great way to keep your subscribers engaged and up-to-date with your latest content. By following these simple steps, you can easily set up an RSS campaign in MailChimp and start sending out newsletters automatically.