Google Ads is an effective tool for companies to advertise their goods and services on the internet. However, there may be instances where it is necessary to terminate a campaign due to financial limitations or other circumstances. In this guide, we will take you through the step-by-step process of cancelling a Google Ads campaign.
Step 1: Log in to your Google Ads account
To cancel a Google Ads campaign, you need to log in to your Google Ads account. Go to ads.google.com and enter your email address and password to sign in.
Step 2: Navigate to the campaign you want to cancel
Once you are logged in, navigate to the campaign that you want to cancel. You can do this by clicking on the “Campaigns” tab and selecting the campaign from the list.
Step 3: Pause or delete the campaign
To cancel a Google Ads campaign, you have two options: pause it or delete it. If you want to pause the campaign temporarily, click on the “Pause” button in the top right corner of the page. If you want to permanently delete the campaign, click on the “Delete” button.
Step 4: Confirm your decision
After clicking on either “Pause” or “Delete,” a pop-up window will appear asking for confirmation. Click on “Confirm” to proceed with cancelling the campaign.
Conclusion
Cancelling a Google Ads campaign is a simple process that can be done in just a few steps. By following the above instructions, you can easily cancel your campaign and save money on your advertising budget.