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It is essential to monitor the performance of your Facebook ads in real-time to ensure a successful digital marketing campaign. However, if your reports are displaying the wrong time, it can be frustrating and impact your decision-making process. To address this problem, let’s discover how to adjust the time zone in Facebook Ads Manager.
Understanding Facebook Ads Manager Time Zone Settings
The default time zone in Facebook Ads Manager is Pacific Standard Time (PST). However, your business may operate in a different time zone, and it’s crucial to adjust your settings accordingly to achieve accurate reporting.
Step-by-step Process to Change Time Zone in Facebook Ads Manager
Please, note that you can only change the time zone once after creating your ad account. If you want to change it again, you’ll need to create a new ad account.
Step 1: Go to Account Settings
Log into your Facebook account, navigate to the upper right corner, and click on the dropdown arrow. From the dropdown menu, select “Manage Ads“. This will lead you to the Ads Manager page. Click on the “Settings” tab in the left-hand side menu.
Step 2: Edit Your Time Zone
Scroll down to the “Time Zone” section. Click on the “Edit” button and select your preferred time zone from the dropdown menu. Once you’ve made your selection, ensure to click on “Save Changes“.
Step 3: Confirm Your Changes
A pop-up window will appear asking you to confirm the change, as this action is irreversible. If you’re certain of your decision, click on “Confirm“.
Conclusion
Correct time zone setting in Facebook Ads Manager is crucial for accurate metrics and reporting. Follow the steps above to successfully adjust your time zone. Keep in mind that this change is permanent and can only be done once. Choose wisely!