Facebook Ads Manager offers a complete tracking feature called ‘Change History’ that documents all activities made in your ad account. This helpful tool allows you to easily review any alterations you’ve made, giving you valuable insights into how these changes have impacted your campaign’s success. Today, we will provide step-by-step instructions on how to access the change history within Facebook Ads Manager.
Accessing Change History
To access your Change History, follow the steps below:
- Go to Ads Manager. You can get there by clicking on “Manage Ads” in the drop-down menu at the top right of your Facebook homepage.
- Next, select the ad account you wish to see changes for.
- In the navigation bar, click on “Account Overview”.
- From the side navigation bar, there will be an option labeled “Change History”. Click on it.
Understanding Change History
The ‘Change History’ will present you with a detailed list of changes made in your ad account, date range, and user who made changes. This includes changes to ads, ad sets, campaigns, and account settings. You can filter and sort this information to make it easier for you to find specific changes.
Filters
The Change History table includes filters at the top that allow you to search and filter changes based on a specific date range, user, or type of change.
To filter by date, click on the Date Range filter and select the date range you want. For user or change type, click the corresponding filter and select the user or change type you wish to see.
Search
If you’re looking for a specific change, you can use the search bar located at the top of the Change History table. Simply enter the keyword related to the change you’re after, and it will display the matching results.
Revert Changes
One of the most useful features of the Change History is its ability to let you revert changes. If you notice that a recent change has negatively impacted your ad performance, you can easily undo this action. Just click on the ‘Revert’ button near the corresponding change. However, do note that not all changes can be reverted, such as deleted items.
Conclusion
Understanding how to use the Change History feature in Facebook Ads Manager can be immensely beneficial for managing and optimizing your ad campaigns. This tool gives you the ability to keep track of adjustments made in your ad account, helping you to identify what works best for your ads and rectify any issues that may arise promptly.