How To Check If A Site Has Google Analytics

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Method 1: Checking the Page Source Code

One of the simplest ways to check if a site is using Google Analytics is by inspecting its source code. Here’s how:

  1. Right-click on any part of the site and select View Page Source or Inspect Element.
  2. A new tab will open displaying the site’s source code. Use the Find function (Ctrl + F or Cmd + F) and search for ‘UA-‘ or ‘G-‘.
  3. If the site is using Google Analytics, you should find a Google Analytics tracking ID that begins with either ‘UA-‘ (Universal Analytics) or ‘G-‘ (Google Analytics 4).
    <script async src="https://www.googletagmanager.com/gtag/js?id=GA_TRACKING_ID"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());

      gtag('config', 'GA_TRACKING_ID');
    </script>

The above code is a typical example of a Google Analytics script that you might find in the source code of a website using Google Analytics.

Method 2: Using Google Tag Assistant

Google Tag Assistant is a free Chrome extension that allows you to check and troubleshoot the tracking code on your website. Here’s how to use it:

  1. Install the Google Tag Assistant extension on your Chrome browser.
  2. Visit any webpage and click on the Tag Assistant icon in your browser toolbar.
  3. If the site is using Google Analytics, it will display the Google Analytics tag with its tracking ID.

Remember, Google Analytics helps websites make more informed decisions about their users. Therefore, knowing if a site uses Google Analytics can provide insight into how that site is managing and interpreting user data. We hope these methods help you quickly and easily determine if a website uses Google Analytics.