How To Check If A Website Has Google Analytics

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If you want to gain insights about your website’s traffic, user behavior, and overall performance, Google Analytics is an essential tool. However, how can you determine if a website is utilizing this tool? This post will demonstrate a simple and fast way to check if a website has Google Analytics.

Inspecting the Page Source

One of the most direct methods of checking for Google Analytics on a website is to inspect the page source.

Follow these simple steps:

  1. Right click on the webpage and select ‘View Page Source’ or ‘Inspect Element’.
  2. Press CTRL + F to open the search bar.
  3. Type ‘Google Analytics’ or ‘ga.js’ or ‘gtag.js’ or ‘analytics.js’ into the search bar and press enter.

If the website is using Google Analytics, you will see a snippet of code similar to this: 

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>

Using Google Analytics Checkers

There are online tools that can check if a website is using Google Analytics. Some of these include GA Checker, Ghostery, and BuiltWith. These tools work by scanning the website’s code for the Google Analytics tracking code. All you need to do is enter the website URL, and the tool will do the rest.

Using Browser Add-Ons

There are several browser add-ons like Tag Assistant (by Google) and Ghostery that can instantly tell you if a website is using Google Analytics. After installing the add-on, you just need to visit the website and click on the add-on’s icon to see if Google Analytics is being used.

Remember, it’s important to respect privacy and use this information responsibly. These methods are meant primarily for website owners, developers, and SEOs who need to troubleshoot or analyze site data.

Now that you know how to check for Google Analytics, you can gain a better understanding of how websites track and analyze visitor data.