How To Check If Google Analytics Is Installed On A Site

by

If you are in charge of a website, it is crucial to have knowledge of your readers and how they engage with your site. A valuable tool for this is Google Analytics. However, before delving into data analysis, it is essential to verify that Google Analytics is correctly set up on your website. There are multiple ways to do this, and in this article, we will be looking at a few of them.

Method 1: Page Source Code

The simplest way to check if Google Analytics is installed on a website is by looking at its source code. To do this:

  1. Right-click anywhere on the web page and click on Inspect.
  2. Click on the Elements tab and look for the Google Analytics code.

The Google Analytics code usually starts with UA-, followed by the property ID and is encapsulated in a JavaScript snippet. It usually looks like this:

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-XXXXX-Y', 'auto');
  ga('send', 'pageview');
</script>

If this code is present in the page source, then Google Analytics is installed on the site.

Method 2: Using Google Tag Assistant

Google Tag Assistant is a free Google Chrome extension that helps to troubleshoot installation of various Google tags including Google Analytics. Here’s how to use it:

  1. Install the Google Tag Assistant extension from the Chrome Web Store.
  2. Navigate to the site you want to check.
  3. Click the Google Tag Assistant icon in your browser toolbar.

If Google Analytics is installed, it will be listed in the tags found on the page.

Method 3: Real-Time Reports in Google Analytics

If you have access to the Google Analytics account associated with the website, you can check if it’s running by looking at the Real-Time reports:

  1. Sign in to your Google Analytics account.
  2. Navigate to the Real-Time section.
  3. Check if there’s any active users on the site.

If there are active users, Google Analytics is working correctly on the site.

In conclusion, it’s essential to ensure that Google Analytics is properly installed on your website to gain valuable insights about your audience. It helps you understand your audience better and make data-driven decisions for your website. So, make sure to check your website now using the methods above!