Introduction:
Configuring a Facebook pixel on your Shopify store can be a powerful tool for tracking conversions and optimizing your advertising campaigns. However, if you don’t have access to the Shopify admin panel or prefer not to use it, there are still ways to set up a Facebook pixel without using Shopify.
Step 1: Create a Facebook Business Account
If you haven’t already, create a Facebook business account. This will allow you to access Facebook Ads Manager and create a Facebook pixel for your website.
Step 2: Install the Facebook Pixel Helper Extension
The Facebook Pixel Helper extension is a free tool that helps you install and troubleshoot your Facebook pixel. Install it on your web browser and use it to verify that your pixel is working correctly.
Step 3: Create a Facebook Pixel
In Facebook Ads Manager, go to the “Pixels” section and create a new pixel. Give it a name and select the type of website you have (e.g. ecommerce). Copy the pixel code provided by Facebook.
Step 4: Install the Pixel Code on Your Website
Paste the pixel code into the header section of your website’s HTML code. This will allow Facebook to track visitors and conversions on your site.
Conclusion
Configuring a Facebook pixel without using Shopify may require some extra effort, but it can still be done with the right tools and knowledge. By following these steps, you can set up a Facebook pixel on your website and start tracking conversions for your advertising campaigns.